[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.contejner.cz\/reklama-ktera-ma-smysl\/#Article","mainEntityOfPage":"https:\/\/www.contejner.cz\/reklama-ktera-ma-smysl\/","headline":"Reklama, kter\u00e1 m\u00e1 smysl","name":"Reklama, kter\u00e1 m\u00e1 smysl","description":"Mnoho za\u010d\u00ednaj\u00edc\u00edch firem se pot\u00fdk\u00e1 se stejn\u00fdm probl\u00e9mem, t\u00edm je nedostate\u010dn\u00fd p\u0159\u00edliv nov\u00fdch z\u00e1kazn\u00edk\u016f. Jen\u017ee pr\u00e1v\u011b ti jsou pro takov\u00e9 firmy nesm\u00edrn\u011b d\u016fle\u017eit\u00ed, d\u00edky nim mohou firmy generovat zisk a z\u00e1rove\u0148 i r\u016fst. Jen\u017ee z\u00e1kazn\u00edci si k takov\u00fdm firm\u00e1m hledaj\u00ed cestu jen velmi t\u011b\u017eko. \u0158e\u0161en\u00ed p\u0159edstavuje c\u00edlen\u00e1 reklama, kter\u00e1 je ov\u0161em pro \u0159adu z nich<br\/><a class=\"read-more\" href=\"https:\/\/www.contejner.cz\/reklama-ktera-ma-smysl\/\">Complete Reading<\/a>","datePublished":"2021-10-02","dateModified":"2023-05-19","author":{"@type":"Person","@id":"https:\/\/www.contejner.cz\/author\/#Person","name":"","url":"https:\/\/www.contejner.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/11f8c6ff4d174e1ebef1d6401491d0892ff6534e7a3312fbf752a8f90a4375cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/11f8c6ff4d174e1ebef1d6401491d0892ff6534e7a3312fbf752a8f90a4375cd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"contejner.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.contejner.cz\/wp-content\/uploads\/Programovac%C3%AD%20jazyk_zOZBlt.jpg","url":"https:\/\/www.contejner.cz\/wp-content\/uploads\/Programovac%C3%AD%20jazyk_zOZBlt.jpg","height":0,"width":0},"url":"https:\/\/www.contejner.cz\/reklama-ktera-ma-smysl\/","about":["Slu\u017eby"],"wordCount":409,"articleBody":"                                  Mnoho za\u010d\u00ednaj\u00edc\u00edch firem se pot\u00fdk\u00e1 se stejn\u00fdm probl\u00e9mem, t\u00edm je nedostate\u010dn\u00fd p\u0159\u00edliv nov\u00fdch z\u00e1kazn\u00edk\u016f. Jen\u017ee pr\u00e1v\u011b ti jsou pro takov\u00e9 firmy nesm\u00edrn\u011b d\u016fle\u017eit\u00ed, d\u00edky nim mohou firmy generovat zisk a z\u00e1rove\u0148 i r\u016fst. Jen\u017ee z\u00e1kazn\u00edci si k takov\u00fdm firm\u00e1m hledaj\u00ed cestu jen velmi t\u011b\u017eko. \u0158e\u0161en\u00ed p\u0159edstavuje c\u00edlen\u00e1 reklama, kter\u00e1 je ov\u0161em pro \u0159adu z nich nedostupn\u00e1. Jak tuto skute\u010dnost zm\u011bnit?   Soci\u00e1ln\u00ed s\u00edt\u011b Ur\u010dit\u011b jste si v\u0161imli, \u017ee mnoho reklamn\u00edho obsahu se p\u0159esunulo na internet. Televizn\u00ed reklama u\u017e nyn\u00ed p\u0159edstavuje jen neefektivn\u00ed a p\u0159edra\u017een\u00fd zp\u016fsob propagace, nav\u00edc \u010dasto s omezen\u00fdm dosahem. Mnoho firem tak st\u00e1le v\u00edce c\u00edl\u00ed pr\u00e1v\u011b na soci\u00e1ln\u00ed s\u00edt\u011b, kde je reklama dostupn\u011bj\u0161\u00ed a z\u00e1rove\u0148 dok\u00e1\u017ee zac\u00edlit na pot\u0159ebnou skupinu u\u017eivatel\u016f. Je pravda, \u017ee mo\u017enosti, kter\u00e9 dovolovaly soci\u00e1ln\u00ed s\u00edt\u011b sv\u00fdm u\u017eivatel\u016fm, jsou ty tam. P\u0159esto je st\u00e1le mo\u017en\u00e9 spravovat profil na soci\u00e1ln\u00edch s\u00edt\u00edch zcela zdarma. Pro\u010d tedy tuto skute\u010dnost nevyu\u017e\u00edt ve sv\u016fj prosp\u011bch? Jen\u017ee jen vlastn\u00ed profil pov\u011bt\u0161inou nesta\u010d\u00ed, je zapot\u0159eb\u00ed ho plnit zaj\u00edmav\u00fdm obsahem, kter\u00fd bude \u010dtiv\u00fd a pro u\u017eivatele soci\u00e1ln\u00edch s\u00edt\u00edch poutav\u00fd. Co je to ppc kampa\u0148? Placen\u00e1 reklama je dal\u0161\u00ed z mo\u017enost\u00ed, jak propagovat svou firmu, slu\u017ebu nebo t\u0159eba produkt. Ov\u0161em pro inzerenty je mnohem p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed a hod\u00ed se i pro men\u0161\u00ed firmy s omezen\u00fdm rozpo\u010dtem. Zkratka ppc poch\u00e1z\u00ed z anglick\u00e9ho slovn\u00edho spojen\u00ed \u201epay per click\u201c, co\u017e v p\u0159ekladu znamen\u00e1, platba za kliknut\u00ed. Ppc reklama je druh reklamn\u00edho obsahu, kdy inzerent neplat\u00ed za samotn\u00e9 zprost\u0159edkov\u00e1n\u00ed inzerce, ale a\u017e za jednotliv\u00e9 prokliky na dan\u00fd odkaz. Inzerent si tedy s\u00e1m m\u016f\u017ee velmi snadno ur\u010dovat, kolik do reklamy investuje pen\u011bz. M\u011b\u0159iteln\u00e9 v\u00fdsledky je mo\u017en\u00e9 pozorovat ji\u017e po prvn\u00edch p\u00e1r minut\u00e1ch od spu\u0161t\u011bn\u00ed.  Ppc reklama \u2013 ads a sklik Mezi nejzn\u00e1m\u011bj\u0161\u00ed ppc syst\u00e9my na sv\u011bte pat\u0159\u00ed ten od spole\u010dnost\u00ed Google Ads, u n\u00e1s je to pak Sklik od Seznamu.cz.                                                                                                                                                                                                                                                                                                                                                                                          4.7\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklama, kter\u00e1 m\u00e1 smysl","item":"https:\/\/www.contejner.cz\/reklama-ktera-ma-smysl\/#breadcrumbitem"}]}]